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If you’re not a cheeseburger, don’t pick a #1 agent

I just got back from vacationing in Florida.  Just about anytime I go anywhere, I always pick up those free real estate booklets.  I like to see what houses are worth and see what the local realtors do. 

What amazed me about this trip is how many of them claimed to be “The #1 Agent in this or that town, suburb, neighborhood, condo complex.”  What they are talking about is how much property they have sold.  See, we  call that “Volume.”  You just take the sum of all the sales you have made for a given time frame.    I guess where I am going with all this is that you, as a buyer or a seller, DON’T want this kind of agent!

Why?  The simple reason is that they don’t have time for you.  I’ve worked with some of our big producers here in Lex.  Only two of them are worth anything in my opinion.   When you are closing a deal a week, and are listing houses left and right, you are basically the McDonald’s of real estate.  May as well paint the golden arches on the side of your car and write “Billions and Billions Served” under it.  When you go to McDonald’s, lets face it, it isn’t about getting the best burger you have ever had  prepared just the way you want it.  McDonald’s is about efficiency.  They are cooking multiple burgers at a time.  Look in the kitchen.  They have an assembly line going.  Put 12 buns on a tray.  Toast them.  Drop the meat on the bottom buns.  Squirt ketchup and mustard on each one.  Throw 2 pickles on each.  Add a slice of cheese.  Bam!  12 identical cheeseburgers ready to go. 

Ever go to McDonald’s and ask for something like a plain double quarter on a Big Mac bun?  And if you have, what percentage of the time was it accurate?  My wife always gets a plain Filet O Fish.  She even goes as far as saying “ONLY THE BUN AND THE FISH!!!!”  Still sometimes she’ll open the box and there is a regular one with the cheese and tartar sauce.  Sometimes it will only have the cheese.  Only occasionally is it right.  Why is this?  Because McD’s is about volume.  To get volume, you need to standardize procedures.  You cannot take the time to slow down, yet alone stop to do something different.

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